results found

The top 3 contextual questions to be asking: Compared to last week/last year, how are we doing? Compared to other channels, how are we doing? Compared to what we thought it was going to be (gold standard)

If you use Google Analytics, chances are you've heard of BigQuery by now. After all, BigQuery is the

One of the most toxic ways marketers think about analytics is to only think about goals at the end of a customer journey.